They are looking for foods that contain these real ingredients and seeing these certifications on our packaging provides a trust mark for our consumers to know that all our ingredients are sourced from organic, non-GMO and sustainably sourced suppliers.” With regards to ‘clean,’ Sonkin explained, “more and more consumers are not only interested in consuming foods made from simple ingredients, but are also becoming more mindful of the path those ingredients took from their natural form to their plates.
The certification and callouts are particularly important now as the term “clean eating” is becoming more mainstream and sales of raw products are increasing quickly, according to the company. and R.A.W certification standards were developed by key industry stakeholders,” according Sonkin. While the number of food manufacturers claiming to offer wholesome, healthy packaged foods is growing, there was no clear understanding of what constitutes ‘raw’ and ‘clean’ foods until C.L.E.A.N. The qualifications for non-contaminated, fully organic, non-GMO and vegan ingredients has become increasingly pivotal to educated consumer groups. certification, and was one of the brands to pioneer non-GMO certification. “GoMacro is one of the first companies to seek out a C.L.E.A.N. and C.L.E.A.N., which the company obtained in late 2016 and decided to add to the packaging to help clarify confusion around some of the terms. The new packaging also calls out that the bars are certified vegan, R.A.W. It added that Thrive Bars “are naturally low glycemic with an average of 7 grams of sugar per bar, which is in line with the sugar content in our competitors’ bars.” “As health experts continue to recommend limiting added sugar in your diet, we felt it was important to emphasize the low sugar content of the bars to fit with our consumers’ desire to decrease sugar,” explained Sonkin in an email. “The new packaging for the Thrive is more approachable and more clearly communicates the differentiating aspects of the product,” including a new callout to highlight that the product is low in sugar and features plant-based protein, Jola Sonkin, CEO and co-founder of GoMacro told FoodNavigator-USA.
“We’ll all remember 2020 as a difficult time, but a silver lining was that it showed us the importance of health and the need to continue to support companies and organizations giving back.” We believe in the health of communities nationwide and are proud to play a small part in the incredible work Feeding San Diego is doing locally,” said Jola Sonkin, CEO and Co-Founder of GoMacro. “Our company is rooted in health, and not just physical health. The funds donated will be used to support Feeding San Diego’s ongoing COVID-19 emergency response, which includes hundreds of drive-through distribution sites in San Diego, including large-scale ones that serve up to 1,500 households per distribution. The company is proud to play an ongoing part in supporting food rescue and hunger relief in the community several of their team members call home. As part of their Give Back program, GoMacro will continue to donate a percentage of annual sales from its Everlasting Joy bar to Feeding San Diego.Īlthough GoMacro is based in Wisconsin, the company’s marketing team, CEO, and several other key executives are based out of the company’s satellite office in San Diego. SAN DIEGO ( April 1 6, 2021 ) - Feeding San Diego has announced that GoMacro, a mother-daughter owned company dedicated to making plant-based nutrition bars, ha s again partnered with the organization on a benefit campaign for the fourth year in a row. A percentage o f sales from the brand’s Everlasting Joy MacroB ar supports the non-profit’s mission to connect every person facing hunger with nutritious meals
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